Many businesses don't know this but they have access to the strongest marketing channel of them all. This marketing channel is FREE of cost. And moreover, this marketing channel pays the business! It is called 'the existing customer base'.

This 'existing customer base' has hidden within it an army of 'fans' who will actively refer your business (if identified and treated correctly) and an equally dangerous group of 'haters' who can destroy your business. When you work with me, you will understand how to:

1) Segment your customer base to understand who are the 'fans' and who are the 'haters'

2) Run a targeted referral / rewards program and maximise your 'Word of Mouth' Potential, driving repeat clientele and new 'sticky' customers and thereby increasing CLV (Customer Lifetime Value)

3) Understand Root Causes for Customer Dissatisfaction and undertake the correct business improvement initiatives.

No business has an infinite marketing budget. So the trick is to allocate it to the right areas. Invest in your happy customers and they will work for you free of cost (and pay you!). The trick is, how does one go about identifying them?

Well, that's where I come in. My specialisation in SME Segmentation, Segment Strategy and WOM Analysis along with practical applications from my MBA (Melbourne Business School) are there to support you and your business.

Call me on +61 424 287 904 or email on info@businessnirvana.com and let us organise an obligation-free catch-up in person or over skype (depending on which country you are in!)