Shriram IyerMar 22, 20202 minUse the SWOT to beat the threats you face in these times'SWOT, So what?' Have you ever asked yourself that? Here's the thing. Merely doing the SWOT is useless. You have to answer the four...
Shriram IyerOct 16, 20163 minWhy Restaurant Owners Must Understand Value and Volume To Be SuccesfulValue and Volume are two sides of the same coin. And in business, it is all about 'coin'. The more you mint, the better. The restaurant...
Shriram IyerOct 10, 20163 minHow a Small Business can crack the 'Word of Mouth' PuzzleWe have all either heard or used the phrase, 'It's the thought that counts'. In the world of business, it doesn't count at all. The only...
Shriram IyerOct 7, 20163 minWhy Competitive Intelligence is crucial for the Small-to-Medium Business market (SMB)Let's look at the world through the eyes of a business owner who falls under the SMB market. The definitions of the SMB market may vary...
Shriram IyerOct 6, 20163 minReasons WHY A Small Business Should Segment Their Market!Have you ever met a business owner and asked, "So, what's your target market?" And have they ever replied saying, "Oh, Everyone!" Well,...